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Who We Are
Experienced Certified & Chartered Accountants
We are seasoned Certified and Chartered Accountants, boasting extensive experience in both the commercial and not-for-profit sectors. With our wealth of knowledge and expertise, we are committed to empower you to take command of your finances and propel your business towards growth.
At Be Smart Finance, we have a team of experts dedicated to providing the best possible service to our clients. We are more than the traditional number crunching accountants but a partner that empowers you to be in control of your business finance and fuel your business growth.
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Our team comprises Directors of Service and strategic finance with years of hands-on experience across various sectors and organisations. We have professionals with proven expertise to ensure unparalleled service delivery. We foster strong relationships with our clients, taking the time to understand their unique requirements. Through personalised consultations and in-depth discussions, we identify specific business goals and challenges, allowing us to craft bespoke solutions that address their precise needs.
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Transparency and accuracy are at the core of our communication approach. We maintain open lines of communication with our clients, providing regular updates and ensuring all information is conveyed clearly and concisely. Additionally, we prioritise timely responses to queries and feedback, fostering a proactive communication environment.
We understand that businesses may encounter unforeseen challenges or changes in their circumstances. Therefore, we remain flexible and adaptable, ready to adjust our approach and support our clients as needed. Whether it's accommodating evolving requirements or providing additional assistance during critical periods, our commitment to being supportive partners is unwavering.
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We offer comprehensive training programmes designed to equip client teams with the necessary skills and knowledge to manage their business effectively. Through workshops, seminars, and tailored training sessions, we empower teams to enhance their financial literacy, develop strategic thinking capabilities, and implement best practices to drive business growth.
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We are committed to delivering exceptional service and ensuring client satisfaction at every step of the journey.
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We are your trusted partner for delivering quality expert financial services tailored to your business needs.
We serve individuals, small businesses, not-for-profit and charity organisations, CEOs and Executives.

Expertise You Can Trust
Our aim is to help you navigate the complexities of finance, to save you time & money, foster business growth, enhance efficiency and make informed decisions to enhance future growth.
Whether you need the past performance reporting and compliance that traditional accounting and book keeping services cater or navigate the present realtime management information or future strategic growth services we are here to help and start your journey with us.
At BE Smart Finance, our approach is to:
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transform threat and challenges into opportunities for growth and success
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offer unwavering diligent and quality professional services in supporting businesses and organisations by being professional, reliable and trustworthy partners
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guide clients through challenges and to nurture growth by utilising forward looking approaches

Our Founder and CEO
Belaynesh Hailemariam - Bella,
FCCA, MCSI, MSC
Bella is a seasoned Strategic Finance Professional, Business Consultant, Director of Finance and Corporate Services, Dedicated Financial Educator, Active Charity Board Member, Advocate for Women and Girls's Econonmic Empowerment.
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Bella has held senior and strategic roles in charity and private sectors for over 20 years and her expertise spans financial strategy, FP/A governance, human resources, IT, and facilities, with a focus on international development, business skills, education, and mental health charities.
Collaborating with executive teams, senior management, and board of trustees, Bella steers and develops financial and operational strategies including successful implementation of organizational plans and assisting in crafting visions, values, and strategies.
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Over the years, clients have benefited from Bella's deep knowledge of finance and business skills. Now, her ambition is to extend this expertise to a broader audience—empowering small businesses and charities with essential finance and business skills for success.
Bella's journey has been shaped by a series of challenges, starting as a girl like many others in Ethiopia, Africa where educational opportunities were limited. Overcoming those hurdles, Bella has evolved into a high-achieving professional through the power of education, resilience, determination and divine guidance.
Beyond her profession, giving back has a special place in Bella's heart. She is deeply committed to education, especially for girls and women. Currently, she runs a voluntary charity in Ethiopia, providing rural girls with opportunities for education and economic independence, opening doors to new beginnings. In the UK, Bella serves as a finance trustee, extending her dedication to supporting charities in her free time.
"Success is not just professional; it's about using my journey to inspire and contribute to meaningful change."
~ Belaynesh Hailemariam - Bella